45% of the artists breaking on digital streaming platforms are now independent. The barriers to entry in the music business are gone. A new generation of artists are building careers through their own endeavours. FRTYFVE is built for them. We are not a label, a distributor, a fund, a social media team, a design house, a promoter, a brand partner or a strategic investor. We are ALL those things. We use data science to discover independent artists that are seeing viral moments from their music or social content and invest in them to help turn the short term opportunity into long term careers in the music business.