For 24 years, the CIA has been listening to, & connecting with people in their real-life environments, where your brands live (or die), delivering a 360° view of the consumer experience. We use an ethnographic research methodology and live by the mantra "A desk is a dangerous place from which to view the world". We spend time having one on one conversations with people, wherever it is that they are interacting with your brand – an un-scrubbed, in the moment, real world experience driven by the consumer. We give the consumer the agency to frame their ideal world and we channel these conversations to fuel strategic thinking, inspire innovation, develop brands, plan portfolios, test concepts or solve your brand problem. We have steadily grown over the years, having built long standing relationships with brands such as Coca-Cola, Diageo, Woolworths, British American Tobacco, Heineken, Johnson & Johnson, Mondelez, Rhodes Food Group and Nedbank to name a few.