JustNow is a system that helps both large and small businesses save money while increasing revenue and client engagement. This is achieved by reducing fresh food waste through the use of a smart advertising mobile application. We develop, support and deploy a suite of applications with Artificial Intelligence backend features: 1. A mobile consumer application - for promoting and claiming offers; 2. An integrated merchandiser application - easy offer and stock management; 3. The JustNow Dashboard - overview of the marketing channel and customers engagement, plus merchandiser app features. Globally, 30%-40% of the food produced for human consumption is lost or wasted. JustNow comes as a solution for both food businesses and customers. It helps Businesses: - Increase revenue by creating a new sales and marketing channel - Increase number of customers - Increase market share - Reduce costs generated by food disposal It helps Customers: - Take advantage of best prices for fresh food. - Contribute to a more sustainable economy.