At present, approximately 250,000 single-use paper cups are used in Shrewsbury each year. As there is no facility to recycle these cups, they all go into the incinerator. The Shrewsbury Cup launched last year is a reusable cup for hot and cold drinks available in cafes across Shrewsbury. Customers simply pay £1 deposit for a Shrewsbury Cup, enjoy their drink and then return the cup to any participating café to get their £1 back. The cups are washed ready to be used again. Since its introduction last year, the scheme now has 24 cafes and sites signed up throughout the town, with many more joining every month.