ADParticles is a technology-based company established in 2011, spin-off of the Spanish National Research Council (CSIC, the main public institution dedicated to research in Spain and the third largest in Europe). ADParticles Technology consists of a revolutionary method, based on the dry dispersion of nanoparticles, designed to obtain products (composites with hierarchical structures) with applications in several areas (cosmetic, magnets, polymer & cement additives, catalysis, etc). ADParticles Technology maximizes the effectiveness of the nanoparticles by means of its disaggregation, promoting and enhancing surface interactions and effects. ADParticles & Sun Care: ADPCosmetics ADParticles has developed EnhanceU®, a range of non-nanometric mineral UV filters. EnhanceU innovative cosmetic ingredients are aimed at premium, pharma and natural channels. ADVANTAGES: • NANO-FREE: EnhanceU particles’ size is above 100 nm. NO “nano” labelling required, after the ingredient name on the packaging. • SAFETY: when compared to potential effects of nanoparticles (nanometric UV filters) on health and environment, related to toxicity, inhalation risks and stability. • QUALITY: EnhanceU filters exhibit a very good balanced protection in the UVB and UVA region and are advised to achieve SPF30 and SPF50 formulations. • PHOTOSTABILITY: It´s formula make it very stable avoiding the degradation of the formula. • ECOCERT LABELLING: The use of EnhanceU allows to obtain ECOCERT formulas, a very valuable characteristic and fashionable tendency in the market. • COLOR: EnhanceU-T Light, Medium and Warm UV filters combine 2 functionalities, protection and color, in an only ingredient. ADPCosmetics launches EffectiveU-T: an extra non-nanometric mineral UV filter, designed to provide an important protection in UVA region. This new ingredient provides an excellent UVA/UVB balance and may be used in combination or with boosters for higher SPF formulas.