THE STORY ABOUT THE BEGINNING Back in the late 1990s the people gathered around a small family venture made plans to take the main place on the tables of even the pickiest consumers. Few believed that something like that would be possible in such a short time. Still, the power of vision was boundless. THE STORY ABOUT VERSATILITY Behind such strong development lies the belief of the company founders that without full quality control and careful monitoring of the entire process of making fruit products, there can be no top-quality products. That is why Nectar is the only company in the region with a fully completed production process: from cooperation with fruit farmers and fruit purchases, production of purees and concentrates up to the final result - finished goods such as juices, nectars, spirits, marmalades and much, much more... In addition, the company has its own distribution network, which facilitates business and meets the market’s growing demand. “IT DOES MATTER” PHILOSOPHY The philosophy “It Does Matter” affects people’s attitude toward life: everything in life matters, even what juice you drink. Every time you say “it doesn’t matter,” you have lost one battle. Making a choice means standing up for oneself. You have a choice that is not really difficult. Nectar is the biggest fruit processor in South-East Europe, the biggest fruit juice maker in the region, has the most important international quality certificates, the most modern technology, and a complete production process – from growing and fruit processing to the end product. Accordingly, millions of consumers choose Nectar using our philosophy: it does matter!