We are curious to find out why people make one decision rather than the other. Why people choose the way they do, and all the factors behind that very decision. More specifically, our passion is human behavior in a purchase situation. Where every decision matters. We have a focus on understanding consumer behavior and the process that leads to a purchase decision. Traditional research methods often focus on capturing conscious attitudes and stated behavior. But most decisions are emotional and not rational. That is why we focus more on measuring behavior. Our state of the art proprietary virtual store environment, Simstore, enables to predict the impact of marketing activities at the point of purchase based on solid shopping simulations. In short, quantitative shopper research that supports business decisions. We are interested in the psychology behind every decision. Finding patterns, connecting the dots. We investigate in order to find out. Moreover, We are eager to find new, efficient ways to make sense of consumer and shopper behavior. Using new technology and new research methods, We help to understand the decision makings process and guides its clients towards future growth opportunities.