Often trashed by “politics”, reduced to price wars and accused of other questionable business tactics … retail has a tarnished reputation. Over time, retail in Europe, and especially large retail, has suffered hits to its reputation from the way it evolved. Communication is a fundamental reason for this issue, as customers are socially and culturally comfortable with their relationships to the brands, but not necessarily with their business practices. Let’s not forget, that for centuries, commerce has always been a noble, exciting, and driving force to man’s evolution with incredible stories of visionary and passionate entrepreneurs who changed the world. And still today, it remains a driving force of society, economic development, and innovation. Some say “retail is only driven to sell more”… and thus, so little consideration is given to today’s customers who are more often making their own choices, but appreciate when a quality dialogue is established or when the buyer’s journey is flawless. At CA COM we want to help brands and retailers build and sustain a positive relationship with their customers. We want customers to see our clients as passionate, exciting, useful, and especially indispensable in meeting their needs. For over 25 years we have been at the heart of solving the business and retail issues of our clients. We ensure that our efforts every day leverage our creative energy to drive the success and status that retail commerce deserves. Our entrepreneurial DNA and in-depth knowledge of the challenges facing retail and commerce are our best assets to help you succeed. At CA COM we are commerce addicted… and we want to share this passion with you. We are commerce addicted