• The Saudi Energy Efficiency Center (SEEC) was established by the Council of Ministers Resolution No. 363 dated Dhul-Qa`dah /1431H , November / 2010 • SEEC is the key entity and unique interface responsible for the whole energy efficiency sector in the kingdom. • Introducing new regulations (e.g., ESCO licensing, legal framework, incentives) and standards • Investing in human capital for building capabilities in the energy sector (e.g., certifications and trainings) • Promoting public awareness campaigns aimed to enhance energy consumption efficiency in the Kingdom