The British Academy of Jewellery is a future-facing, specialist jewellery and education institution with strong industry links and expert tuition. BAJ provides pioneering education and training for jewellers, entrepreneurs, and creatives of all abilities and backgrounds in London, Birmingham, Nottingham, Sheffield, and Leicester. Founded in 1999 by a local Hatton Garden family-run business, we understand the needs of the industry because we are part of the industry. As a not-for-profit social enterprise, we work with industry, government and education partners to foster a network of support to help drive the growth of the UK jewellery industry. Responding to trade’s need for skills craftsmen, we developed innovative jewellery programmes and apprenticeships designed to nurture technical savoir-faire as well as creative ability. Our focus is to create the next generation of jewellers who posses the aptitude and ingenuity to carry the torch and shape the future of the jewellery industry. As we expand, we continue to work with other academics institutions from around the world to promote international collaboration, boost creativity and help us become an international centre of excellence for all things jewellery and business.