The Pulse Energy Alliance LP is community owned and consists of seven niche energy retail brands. This includes: -Pulse Energy -Grey Power Electricity -Black Box Power -Pioneer Energy Retail -Electra Energy -Just Energy -SolarZero The Pulse Energy Alliance is owned by Buller Electricity (Westport), Pioneer Energy (Alexandra) and Electra Energy (Levin). Pulse Energy (leader brand), provides electricity, gas and solar to over 70,000 homes and businesses throughout New Zealand. In 2016 Pulse Energy became the Principal Partner of the Pulse Energy Highlanders Super Rugby Team.