Deluxe Sports Enterprises Dsc started as a preparer of cricket equipment in the early 1970s and quickly went on to become the leading OEM to global cricket brands. The company has been deservingly conferred sports excellence award for many years by sports goods export promotion council for its contribution to export of cricket equipment from india.Later on, the company also started venturing out in racquet sport, dsc prepares a good quality of badminton, squash and tennis racquets, which has a good market in india.Dsc also prepares football and fitness accessories on a small level.Recently, Dsc signed the mumbai indians fame ‘Jalaj Saxena’ as brand ambassador for Dsc cricket.