The Raghavendra Rathore set up his brand to help drive a holistic vision of luxury, inspired by the "old world idea of design" in Jodhpur, India. Aesthetic's that gear to the classics, clean and a modern lines with a tinge of heritage his training in Manhattan, at the Parsons School of Design, and later at the Atelier is of DKNY and Oscar de la Renta gave him an edge on how to set up his own business in India, but with the bespoke bent of mind.