Tourism NSW is a branch of the State & Regional Development and Tourism division of the Department of Industry and Investment NSW. Tourism NSW's mission is to: Increase NSW domestic and international visitor nights and expenditure to drive economic growth for those businesses that tap into tourism and the NSW community as a whole. Its goals are to: Build and communicate destination appeal to best prospect consumers; Work with and provide advice to industry, government agencies and other key stakeholders about the development of sustainable destinations, and Retain our market leader position and grow market share .