Bandai Europe is a subsidiary of the international Bandai Namco group, which is the third manufacturer of toys in the world, N°1 toy company in Japan. Bandai was founded in 1950 in Japan and has a staff of about 4000 people worldwide (for the new entity Bandai Namco). Bandai has merged in 2006 with one of the Japanese leading video game company Namco (Pac Man, Tekken, Ridge Racer etc.). The consolidated turnover 2008 is about 4 billion US $. The group is active in 4 main business areas of Toys & Hobby, Video Games, Visual (TV production) & Amusement (arcade game centers etc.). Bandai group overseas activities are focused on three markets: USA, Asia and Europe. The company is very innovative and fast in reacting to the market. 3000 new products are developed every year. The best known products of Bandai in the area of toys are for example Tamagotchi, Dragon Ball, Power Rangers, Pokemon, Miraculous, Ben 10, .... These toys are sold at large supermarkets, big stores, toy retail and game stores. Bandai Namco Group is the leading innovator in global entertainment. Its mission is to provide dreams, fun and inspiration.