We all want to be in touch with the “Zeitgeist” — the spirit of our times. We want to know the current events, important ideas and smart opinions that are circulating in our world-what’s happening and what’s interesting. And we want to be challenged with experiences that are new and unexpected. With so much information available online today, it’s increasingly difficult and time-consuming to find the content we want. That’s where Zite comes in. Zite evaluates millions of new stories every day, looking at the type of article, its key attributes and how it is shared across the web. Zite uses this information to match stories to your personal interests and then delivers them automatically to your iPad or iPhone. Zite harnesses and blends decades of research that it has tuned during six years of product development. Only Zite delivers your personal slice of the Zeitgeist.