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Nancy Niu
Research Director at Dig Insights
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Work Experience
Research Director
Jan 2020 - Present · 4 years and 11 months
Jan 2013 - Mar 2017 · 4 years and 2 months
Consumer Insights Associate
Jan 2015 - Mar 2017 · 2 years and 2 months
Marketing Associate, Thinkfood
Jan 2013 - Jan 2015 · 2 years
Company Details
201-500 Employees
Dig Insights is a tech-enabled insight and strategy consultancy that's on a mission to help insights teams answer the question, 'what next?'. Dig empowers its team of researchers, analysts, data scientists, and strategists with internally developed technology and proprietary analytical tools to unlock consumer opportunities for clients and help drive growth. Upsiide is Dig’s proprietary SaaS research platform, purpose-built to help clients run research at each stage of the innovation lifecycle.
Year Founded
2010
Social Media
LinkedinFacebook
Industry
Market Research, Other Professional, Scientific, and Technical Services, Services
HQ Location
372 Bay Street 16th Floor Toronto, On M5H 2W9, CA
Keywords
Brand positioning development and assessmentProduct attribute optimizationPortfolio mix optimizationConcept testingPack testingCommunication testingShopper marketing – foundational insights and program assessmentData ScienceMachine LearningChoice Modelling
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