INTRODUCTION Signature Cosmetics is a niche retailer of cosmetics and toiletry products, with a chain of over 175 stores throughout Southern Africa. Signature’s primary products include colour cosmetics, fragrances, body sprays, and skin treatments. PHILOSOPHY AND PURPOSE At Signature Cosmetics one does not have to pay a fortune to look and feel great. Signature products were created for men and women – sophisticated or carefree – student or professional – young or old – we have the products to suit every lifestyle. BACKGROUND In early 2010, Signature Cosmetics entered a new era. It was acquired by a consortium of shareholders whose collective vision was to take Signature to new heights by enhancing the brand and expanding Signature throughout Africa.