TWBcx is the XaaS that delivers a subscription-based hosted solution for the largest enterprises and new-age businesses alike to deliver consistent world-class customer experience and complete their customers' journeys without friction. TWBcx integrates bespoke and best-of-breed hosted solutions layered with TWB's proprietary AI bots that make TWB's deep proprietary domain content interactive and available across customer touchpoints be it on apps, mail, messaging or voice. TWBcx provides smart handoffs to real people to ensure customers are never stranded through any phase of the entire customer journey from starting with product discovery - evaluation - comparison & selection - purchase & use, particular interaction within the journey.