YOUR FACE MAKES UP ONLY 5% OF YOUR SKIN. The remaining 95% is on your body – your scalp, neck, elbows, underarms. But think about how much time, effort and money you spend on your face care, and how little you spend on your body care. Obsession with the face has made body an afterthought, but your own body cannot be an afterthought. We are on a mission to become India’s first body specialist brand. One that is powered by plants, 100% waterless formulations and India’s digital commerce revolution. It's time to put body centerstage.