In July 1997, we opened doors in the historic Oriental Plaza in Johannesburg where Subwear began its journey. Later we went on to establish our flagship store at the Zone in Rosebank in 2016 and later that year, launched our ever-growing online store. It’s what makes Subwear such a unique destination: when you shop with us, you’ll find styles that balance wardrobe must-haves with pieces you won’t find anywhere else.