Players in today’s Gaming market expect speed, instant play and more importantly friction less player experience. Fastplay was developed to enhance user experience and reduce the impact delays and online challenges bring to an increasing legislative market. Built on the back of extensive research involving gaming experts, former regulators and policy makers, its main focus was to develop a centralized platform connecting players and operators through a trusted, safer and more efficient network, that no other operator-centric tool has managed to deliver so far. It is defined as a Global Identification System unifying online & offline markets, operating brands as well as jurisdictions by the click of a button. This customer-centric tool collects all KYC data in one location, offering players a quicker on-boarding process, seamless and faster play, and instant KYC updates & uploads whenever is required. It also offers all operators/affiliates a single customer view on all player activity, allowing easy player traceability across all brands and jurisdictions, increased player conversions, retention and reactivation rates as well as overall operating revenues. The key to its success, is the flexibility this technology offers for easy integration within other existing environments. Fastplay brings a faster, more flexible and secure game experience whilst ensuring operators/affiliates gain more control and instant reach to all player base, ultimately adding more value to their operational bottom line.