Donau Soja is an international, non-profit organisation based in Vienna. Donau Soja promotes a GM-free, sustainable and regional protein supply. Hereby, the Donau Soja Standard and its Guidelines comprise the foundation pillars. The Donau Soja Organic Standard has been developed for organic soya bean production. Donau Soja is from the Danube region and GM-free. Soya farmers comply with EU plant protection regulations and EU (ILO) labour and social standards. Furthermore, their land usage is limited to fields that have already been cultivated for agricultural purposes prior to 1 January 2008. Prominent European institutes and organisations support this ambitious initiative. Food retailers, large agricultural trade houses, the animal feed industry, oil mills and numerous processors, as well as environmental organisations such as Greenpeace, Global 2000 and WWF are all members and vital Donau Soja Association contributors. Many agricultural ministers of Danube countries have demonstrated their support by signing the Donau Soja Declaration. They recognise the urgency for added value in the Danube region, thereby bolstering an independent European supply of protein. By investing in the cultivation of quality soya, the Danube Region is strengthened. The infrastructure expansion required for creating added value also provides interesting economic perspectives for the region. Together with its partners, Donau Soja implements breeding and research projects for GM-free soya seeds and soya plant protection concepts. Co-ordinated from Austria, the project interlinks the Danube region with new economic perspectives, offering economic opportunities and impulses for all Danube countries, thereby establishing and fostering ecologically sustainable European self-sufficiency. Consumers profit from safe, sustainable, GM-free and regional soya, and animal keepers from long-term security of supply.