The Global Coffee Platform believes that sustainability is a shared responsibility. GCP focuses its entire attention on enabling all its members (producers, international roasters, governments, traders, donors, and NGOs) to align and multiply their efforts and investments, collectively act on local priorities and critical issues, and scale successful sustainability initiatives across the sector. As a result, GCP Members can tackle the biggest issues relevant to their business, share the costs, make smarter investments, and achieve greater impact on farmer livelihoods.