“Animus Association” was founded by women professionals in the helping professions – psychologists, psychotherapists and social workers. It was established in 1994. In 2001, it acquired the status of a public benefit organization. The Mission of Animus is to promote healthy communication between people and gender in Bulgarian society. It is achieved by working to implement the following objectives: developing affordable psychotherapeutic and psychoanalytic services and programs offering professional and competent help, creating public attitudes of tolerance diversity, respect for the suffering and rejection of violence, promote the values of dynamic and psychoanalytic psychotherapy and psychoanalysis to promote democratic change in the Bulgarian family and society, developing and implementing projects and programs to support people who need help. The main directions of work are to promote understanding in society, to encourage a respect for women to act as an intermediary between the government and NGOs, coordinating activities on violence against women and children. *The name of the Association comes from K. G. Jung’s terminology. “Animus” is the masculine side of woman’s psyche. “Animus” is the source of problems in the personal world of the woman and also the creative power to solve them. It is the weakness and the strength of the woman’s soul.