Founded in 2018 by Indonesia's Make Up Maven & Public Figure - Cathy Sharon; the company has become a prominent player in Indonesia's Beauty Industry. Started as a collaboration brand in 2015 and as one of the first player in Local Beauty Market; Cathy Sharon has a big vision on how she could empower her fellow women through beauty products. She brought this vision to then building her own brand and officially start it in 2018. The mission is to serve a range of high quality product suits for all women in Asia, Cathy Sharon developed the product formula from scratch and made sure that it resulted in the highest quality comparable to international established brand. With the vision of empowering women by bringing out the best potential in women through beauty products; the company and the brand is loved by the market. This resulted to an exponential growth within a year after it was launched. Now, SADA by Cathy Sharon is aiming to grow even more to the bigger market across Indonesia Archipelago and planning to expand to international market as it has gain exposure in the International beauty market and enthusiast.