AYA Bank, licensed by the Central Bank of Myanmar on July 2nd, 2010, stands as the country's second-largest bank, serving over 3.2 million customers across its network of 262 branches. Our success can be attributed to our extensive and loyal customer base, which has fueled our rapid growth.
In terms of our financial standing, AYA Bank has a paid-up capital of MMK 140 billion, total assets valued at MMK 7 trillion, and equity of MMK 309 billion. As a proud member of the United Nations Global Compact (UNGC), we are dedicated to upholding global standards in corporate governance and compliance, integrating best practices into our management and operations.
Our primary business strategy revolves around offering comprehensive banking and financial solutions, focusing on enabling growth and enriching the lives of our customers. We have attracted and retained a talented workforce with diverse domestic and international experience. Furthermore, we have made significant investments in Learning & Development to ensure sustainable long-term growth for the communities we serve.
AYA Bank takes pride in being the leading provider of Auto Loan Products in Myanmar, holding a market share of 34% in the new car lending market. Embracing the shift towards cashless transactions and payments, we have successfully transformed 52% of our active customers into Digital Banking users. Through digitalization, human resource development, and innovative products and services, we consistently create value for our strategic investment partners across all customer segments.
We remain dedicated to fostering strong relationships with our customers, delivering best-in-class customer service, and leveraging technology to expand our customer base. Additionally, we aim to strengthen our governance, risk, and compliance structure to ensure a balanced and sustainable growth trajectory. With our commitment to financial inclusion, we strive to serve millions of customers nationwide