Founded as an online loyalty application within the Boyner Group in 2015, Hopi continues its journey today as the one and only “customer tech” company, and serving 16 million users with a total of 800 brands, 300 in campaign and sales platforms, 300 in shopping and 200 in advertising technologies. Taking personalization a step further, Hopi enables a hyper-personal shopping experience in each step of the application with data analysis and artificial intelligence technologies. Through its rewards system called "Paracık," Hopi offers users the ability to earn and multiply advantages such as discounts when shopping from member brands. Entering the Fintech world in 2022 with the digital wallet application called Hopipay, Hopi offers its users a digitalized shopping experience. Hopi users who do not have a banking relationship and do not want to use credit cards for online shopping can make payments, withdraw and send money, and make purchases with QR code payments. Through its partnership with Param in 2023, Hopi brings together its nearly 16 million users and Türkiye’s leading brands with Param’s electronic wallet infrastructure, with the product of “Buy Now, Pay Later”. In addition to its financial solutions, Hopi is an essential business partner with its unique and innovative marketing and advertising technologies. Hopi amazes with its brand new shopping platform. The brand establishes campaigns by creating showcase with the marketplace and presenting limited products with advantageous offering (FOMO) options. It creates the right offer by collecting the correct data and understanding the user and includes its users in the decision-making process for the brands by gamification in marketing. Another innovation Hopi presents is “Influencer Marketing”. In Hopi, in which each of its nearly 16 million users is positioned as influencers, the users profit from their sharing and business partners gain new users with the increase in interaction and traffic.