Innovative Media Innovative Media is primarily focused on knowledge management services, but it would develop certain online training products in the near future. Effective knowledge is knowing how to go about assembling the relevant components to inform a particular decision or judgement. So "meta" knowledge about these stores of value is more important than knowing precisely what is in them. Formalising the use of traditional, current and emerging map-making techniques in an enterprise can provide powerful levers for the creation of "meta" knowledge and in achieving cultural stepchange (and so achieving strategic change) in any enterprise. Story One: Software developers in a leading software company whose facilities are being closed as part of a cost-cutting campaign take to meeting in a coffee shop. If one group of developers deals with a particular problem or notes something which they think the others should know, they log it in a diary which is kept for the by the coffee shop owner. Story Two: Two universities are working together on a major project in bio-technology and informatics, along with 5 other institutions. The head of one university has contacted his counterpart in the other so that they can share experiences as they go. Story Three: A mutual fund company has created a roving hit squad to set up seven offices across India, reducing the set-up time from eight months to two and a half months. Story Four: Software companies are giving away their most valuable software programs. Story Five: A reinsurance company has identified "super experts" as guardians of particular aspects of underwriting policy. Underwriters in the field can contact them directly for guidance, and sometimes instant policy updating. Story Six: An oil and gas company which has restructured and outsourced extensively over recent years keeps a register of departed experts, so that, if necessary, it can draw upon their expertise.