noon is a digital ecosystem of products and services that are built in the region. Our vision is to become the engine of efficiency and convenience for the people we serve. We will elevate the quality of life by inspiring people with what we built and how we built it. Starting in 2017, noon is now a digital ecosystem of products and services: noon.com The region’s leading e-commerce platform and digital marketplace, offering incredible value across multiple categories with world-class service, delivering to customers in the Kingdom of Saudi Arabia, the United Arab Emirates, and Egypt. noon Grocery noon's grocery platform delivers everything you need, from fresh fruits and vegetables to kitchen and household items, and more, at the best prices in the UAE. NowNow On-demand platform giving customers access to stores and services in their local neighborhood, delivery within minutes of ordering. You want it now? Get it NowNow. noon pay Secure, speedy, and efficient online payment platform from noon. Send money to people, pay for purchases directly, and access incredible rewards using noon pay. SIVVI The region’s fastest fashion destination, SIVVI offers customers a market-leading offering with delivery available across the UAE and Saudi Arabia. noon Food noon food is a restaurant-first platform on the noon app, offering fair commissions, a sustainable program, and operating flexibility for the food and beverage industry in the Middle East. Namshi The Middle East's leading fashion & lifestyle e-commerce platform. A homegrown tech platform, noon has rapidly built deep native capabilities in its marketplace, fulfillment, logistics, and payment platforms.