MP
Muhilan Palaniappan
Product Lead at Adform
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Work Experience
Product Lead
Aug 2021 - Present · 3 years and 4 months
Mar 2018 - Jul 2021 · 3 years and 4 months
Group Head Programmatic Consulting, Centre Of Marketing Excellence
Jan 2020 - Jul 2021 · 1 years and 6 months
Group Head Programmatic Activation, Centre Of Marketing Excellence
Mar 2018 - Dec 2019 · 1 years and 9 months
Company Details
501-1000 Employees
Adform is the most powerful and safe media buying platform in the world. With a 20+ year history of delivering service excellence and forward-looking technology, Adform enables major brands, agencies and publishers, to create, buy, and sell digital advertising globally. Having pushed the boundaries through augmented intelligence and an industry-leading identity solution, Adform has consistently changed the game for digital advertisers. Accreditation & Certifications: MRC, EDAA Trust Seal Certified, TAG Certified Against Fraud, TAG Certified Against Malware, IAB Gold Standard, JIC|WEBS Brand Safety Certificate Industry Recognition: Gartner Voice of the Customer Rated Customers’ Choice 2022 Positioned as a Leader in Gartner Magic Quadrant for Ad Tech (2018, 2019, 2020, 2021) Top 100 Financial Times Diversity Leaders List 2021 Awards: The Drum Awards: Digital Advertising 2022 ‘Best response to change’ with ID Fusion (2022) iF Design Award (2022) - Award for UX for Adform FLOW Red Dot Award for User Experience (2021) Ad Tech Rising Star 2019 - Jody Shilliday The Drum Digital Advertising Awards 2019 – Mobile Category (Award) IAB Mixx Awards 2019 - Programmatic Advertising (Silver) Top IT Employer 2018 CV-Online Danish Digital Awards 2018 (Gold, Data & Marketing Automation) Danish Digital Awards 2018 (Bronze, E-Commerce B2c + B2B) Danish Digital Awards 2018 (Innovation, Established Brands) Lithuania's Best Employer (2012, 2014, 2016) EY Entrepreneur Of The Year 2015 (Denmark) Gazelle Award (2009, 2010, 2011, 2015) INMA.ORG - New Concept to Incubate Products or Ideas 2017 (Finalist) Outdoor Lions, Cannes Lions 2014 (Finalist) MediaPrisen 2014: Mediekreativitet (Mediaprisen Vinner Av Gull) White Bull Longhorn Award (2011)
Year Founded
2002
Social Media
LinkedinFacebookTwitter
Industry
Technology, Information and Internet
HQ Location
Silkegade 3b Copenhagen, Capital Region 1113, DK
Keywords
Media PlanningAd ServingPersonalised targetingReal Time BiddingRetargetingTrackingReportingDynamic Creative OptimisationDemand Side PlatformAttribution Modeling
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