Parex, a trademark of Provel, has started its journey with 100% domestic capital in 2011 with 81 kinds of products to become Turkey’s most innovative brand. The brand has become one of the key players in just two years through wide distribution to all retailers. Parex is today the market leader in the non-chemical cleaning market in Turkey and operates in 5 different categories with a wide assortment of more than 300 products.