Since 1957, Hilal has been a household name in Pakistan synonymous with high quality food products. As one of the leading business groups Hilal is focused on continuous improvement and innovation. Millions of people across 20 countries enjoy Hilal products on a daily basis. With its focus on enhancing consumer lifestyles, Hilal Group established Hilal Care in 2016 with a vision to provide innovative Personal, Home & Healthcare related consumer products. All Hilal Care products are manufactured according to strict international quality standards. Having the values of team work, innovation, respect, development, quality, integrity & people at the core of our business, Hilal Care aims at becoming a major player in local and international markets. MISSION: We aspire to make people live and feel better by providing innovative and high quality solutions for their home, personal and health care needs. VISION: To be the leading innovative national company by building inspiring brands in home, personal and health care segments with a vast global network