Al Foah, the largest dates company in the world, was established in 2005 by the Abu Dhabi Executive Council with the objective of making UAE dates sector financially viable and internationally competitive through: * Rationalizing subsidies while minimizing impact on farmers by improving subsidy policy and farm management * New global brand establishment with a modern and attractive packs to take UAE dates globally * Conducting research and studies in Japan, Netherlands and the UK to develop new products derived from the dates like sweets and beverages. * Adopting market-driven strategies that maximize the value & profitability of sold dates * Investing human resources and devoting its potentials to upgrade the level of dates industry and working on the spread of dates domestically and globally.