Founded in 1974 by Frank van Wezel, Hi-Tec is the embodiment of Frank’s dream to let everybody enjoy the things that he loves – sports, and the world outside. Hi-Tec’s first shoe, the Squash, still in production today, was designed to be instantly comfortable and lightweight combining the latest performance materials and cutting edge design. Today the DNA of our products remain exactly the same. The Hi-Tec brand lives by four principles: to be PROUD of what has been achieved, while being HUNGRY for future success. Being a family business, HONEST products at honest prices are important to us, and throughout our exciting journey we believe that having some FUN along the way is very important! In December 2016, the Batra Group acquired the license for both Hi-Tec & Magnum brands for UK, Ireland, Benelux, Germany, Austria, France, Switzerland and Scandinavia. A new company, Hi-Tec Europe Limited, was formed which will be based in the UK.