THE KELLER WILLIAMS BELIEF SYSTEM A lot of companies say they function as a family. At Keller Williams Realty, we place such an importance on this that we have designed a culture that fosters this. This approach guides us every day in how we conduct our business. Mo Anderson defines the culture of Keller Williams Realty as “living the mission, vision, values, beliefs, and perspectives" of Keller Williams Realty. Our beliefs are the rules we live by and they dictate how we work together and will treat each other. Our Mission: To build careers worth having, businesses worth owning, and lives worth living. Our Vision: To be the real estate company of choice. Our Values: God, Family, then Business. Our Perspective: A training and consulting company that also provides the franchise systems, products, and services that lead to productivity and profitability. Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.