Alpian is a Swiss digital bank on a mission to democratise access to premium banking services in Switzerland. It launched in 2022, after receiving a banking license from the Swiss Financial Market Supervisory Authority (FINMA), known for its stringent regulations. In one app, Alpian offers a banking account for everyday use with the added advantage of premium services usually only available in private banks, like access to wealth advisors. Additionally, clients can start investing with an advisory or discretionary investment mandate. The goal is to provide a banking experience that caters both to the daily financial needs and long-term wealth aspirations of the clients. All of Alpian's features are designed with the client's best interest in mind, employing an innovative approach that integrates technology with expert human insight in the banking sector.