Swiss watchmaker Georges Schaeren founded MIDO in 1918. The name MIDO – derived from “yo mido” meaning “I measure” in Spanish – expresses a deep attachment to the measurement of time. Sustained by its founder’s visionary strength, the brand continues to combine watchmaking expertise, innovation, functionality and aesthetics. Cutting-edge technology, movements renowned for their precision, materials of superior quality, and original yet timeless designs are the pillars of MIDO’s unique know-how. An international name in Swiss mechanical watches, MIDO is represented by 2,700 official retailers in 70 countries and its watches are available on major digital sales platforms. The brand also has its own boutiques and e-boutiques. MIDO is based in Le Locle, the centre of watchmaking excellence in the Swiss Jura and belongs to the Swatch Group, the world leader in watchmaking. www.midowatches.com #MIDOwatches