KentBank focuses on business with retail clients and small and medium-sized enterprises, through a business network of 16 branches in cities across the country and a network with more than 1,000 ATMs and advanced digital Internet and mobile banking services, which are constantly improving. KentBank is determined to continue to develop as the first real boutique bank in Croatia for business and private financial needs of clients, especially entrepreneurs and professionals. In 2021 the Bank cooperated with the creative agency Bruketa & Žinić & Grey on the development of a new visual identity, and the new concept of branch design in accordance with it was created by the Agency for Design, Product Design and Architecture Brigada. KentBank's visual identity is based on the hexagon symbol, which is a universal symbol of coherence. And it is precisely the connection with clients that is the foundation on which KentBank develops its business. Recognizing that a large number of clients want a bank that will support them in achieving their personal and business ambitions, which has a direct and personal relationship with them and approaches them with respect and attention, KentBank bases its business strategy on this approach. In accordance with this strategic direction of KentBank, the Bank also offers its clients a unique place and a unique concept within the banking sector in Croatia – Kent Club. Specially arranged space in the Bank's branch office in the center of Zagreb is intended for gathering and networking of the Bank's Clients and exchange of knowledge and ideas for the purpose of their personal and business growth and development. After being the fastest growing Bank in 2020, official 2021 business results showed that KentBank yet again continued to grow and remained at the top in terms of asset growth rate for two years in a row.