WE’RE AFROPEAN Our advertising approach is to embrace the cutting-edge dynamism of the global marketing environment paired with our knowledge of what is viable and appreciated in Africa. We don’t translate the latest trend in Europe into its local market equivalent. We innovate brand new strategies to create our own approach, based on our strategic thinking and wealth of local and international experience. We appreciate that we work in the world’s most vibrant and diverse continent and we know it would be wrong to overlook its complexity with anything but tailor-made solutions that will speak to the people. WE DO NEUTRAL ADVERTISING Expertise in both traditional and new media enables us to have a neutral approach to advertising. We have no interest in pushing one media over another, we focus on the best solution and media mix for every brand. Success for us means a strategy-driven project where short-term results contribute to the collective goal of building brand equity. We believe media planning is most powerful and optimized when it is aligned with an effective creative strategy. WE BELIEVE IN THE DIGITAL ERA OF ADVERTISING In the youngest continent on Earth, we can’t ignore the crucial role of digital media in advertising. The knowledge of international trends puts us in a privileged position in order to anticipate the evolution of the local market. Digital and traditional media need to work together in the new Advertising Era.