EKR Orchestra is for manufacturing companies that need to smoothly manage their product information and publish it for marketing and technical purposes. It is the best choice for marketing, technical or IT departments that are dissatisfied with a manual approach; a document oriented content management or that have already experienced the "template driven" rigidity of most of "other" solutions on the market. It is designed for companies that need to be Present and visible with high quality content in many formats but whose technology and methodology can't achieve the required business results. Our method and our technology are new and 100% solve the end-to-end needs with no compromise in terms of flexibility and coverage. EKR Orchestra can create and manage the content once and use it in a plurality of scenarios, from Social data providing, to traditional Marketing publishing, to technical On-board or Mobile browsers and apps. Copy-and-paste, save-as and document versioning are no longer needed. No more doubts about information quality and correctness through any use on any media. Unlike most of the other alternatives, EKR Orchestra (on SAP-ERP integration or agnostic scenarios) offers 100% coverage, both in terms of flexibility and integration with Adobe (InDesign and CC) products and high production data flows and massive document creations, leaving uncovered almost no requirement of enterprise Product Information Management.