Problem: As a result of Western nations becoming more ethnically diverse, persons of non-European communities faced limited or no access to culturally relevant and necessary hair care products and services, often impacting their physical and mental health. ( https://pubmed.ncbi.nlm.nih.gov/33201404/) What is LookR doing? LookR is a mobile platform that makes it easy to discover local Black and Latino-owned beauty suppliers, easing access to specialty hair stylists, products, and peers based on one's unique natural hair type and texture.