A Brand New Name, A Brand New Beginning. Liva is the new brand identity of NLGIC Group, formed after the integration of RSA Middle East and NLGIC – with the ambition to become the region’s leading multi-line insurance combination of dynamic and award-winning companies with a shared vision and highly complementary capabilities. ‘Liva’ means ‘protection’ or ‘life’, symbolizing exactly what we provide to our customers – protection for their lives so they can live them to the fullest.