The Society we live in, and the Businesses, the Markets and the Consumers there-in , are all interdependent entities. The dynamics of the Consumer attitude and behavior contributes in shaping the Markets and vice versa; the dynamics of the markets is a major factor in defining the Businesses being organized and run to serve these Markets and the dynamics of these Businesses have their impact on the Society in which these exist and operate. Conversely, the Social dynamics of the place we live in, have an imposing impact on the Businesses being run there-in. Similarly, the dynamics of these Businesses shape the Markets these Businesses are serving and the Markets in turn have a great influence on the attitude and behavior of the Consumers these Markets feed / cater for. At The Dynamics – Research Consultants, we study and chart out these dynamics and their impacts on each other. While studying in depth each entity in its own right, we try to find out the interdependencies and interrelationships of these four entities and their workings to get at the big picture. The Technology: We are living in an era of digital revolution which has touched and reshaped our lives at all levels and has resulted in several paradigm shifts. We at The Dynamics – Research Consultants, use the latest state of the art technologies to collect information and analyze the same from different perspectives. Hence we have set up the first Online Research Panel in the Pakistan.