The Sharjah Investment and Development Authority (Shurooq) is the driving force behind the transformation of Sharjah. Guided by local tradition and inspired by innovation, Shurooq is committed to enhancing Sharjah’s appeal as an investment, tourism and business destination. An independent government entity, Shurooq facilitates partnerships and connects investors, corporations and entrepreneurs with the right opportunities. The authority identifies, evaluates and pursues tourism, investment and heritage-related infrastructure projects, participating in construction and development to ensure successful outcomes. Core to Shurooq's mission is to help provide facilities and incentives to overcome obstacles facing investors in the Emirate of Sharjah. The authority drives an extensive annual trade and investment promotion campaign, helping to take Sharjah's investment proposition to businesses and governments worldwide. In recognition of its overall accomplishments, Shurooq was named The Banking Awards 2013 - and 2014 FDI Agency of the Year in the MENA region, in the European's Global Banking and Finance Awards.