New Vision is part of Hassan Shaker group KSA, a company established in 1950 with the objective of importing and wholesaling Air Conditioning Products and Home Appliances. Shaker Group was amongst the first companies in KSA to enter the air conditioner import and wholesale business and was successful in securing exclusive importation and distribution rights of several major international brands. Shaker Group introduced Air Conditioning Products manufactured by LG in 1994 and by 2000 and was successful in attaining market leadership.