Nitaj is the government arm for promoting food security in the country, which takes the greatest care and responsibility for maintaining and sustaining food. The story of how Nitaj began its journey goes back to 2011 when HM Sultan bin Qaboos took a personal attention to this matter and gave the go-ahead to establish a food investment holding company. Then ten projects in multiple food groups distributed around the Sultanate were developed, with an investment volume reaching more than 440M OMR by 2022. Nitaj mainly aims is to fulfill the local demands by producing the highest food quality while looking out for future generations’ needs by sustaining the food resources locally and internationally in addition to contributing to Oman’s 2040 vision within its field.