Waseela is the MSME arm of AUR Finance, in partnership with Egyptian Gulf Holding for Financial Investment. It was launched in June 2021, and was rapidly expanding its branches network and portfolio across Egypt. Waseela currently have 66 licensed branches throughout Egypt, offering individual and group loans for micro enterprises ranging from EGP 3,000 to EGP 200,000 and tenor up to 3 years. Vision: To become a leader in providing innovative financial products in non-banking financial services to the Egyptian market. Mission: To serve as a trusted partner to our clients by responsibly providing financial services that empower them and help them reach the goal of sustainability, which would stimulate growth and economic progress, on the foundation of innovation and technology.