e-Cards, established in 2009 as e-Finance's card services division, became an independent subsidiary of e-Finance Investment Group in 2020. Operating under the Egyptian government's arm for digital transformation and e-payment technology, the company holds a prominent position in Africa with its technical expertise and extensive presence. Its focus on digital transformation is evident through cards services management, cards production, payment smart solutions platforms provided since 2019, serving various sectors. The company's impact in Egypt includes significant projects like the Takaful and Karama program, Al-Falah card, and collaborations with major banks. With over 15 years of experience and 50+ million cards in circulation, e-Cards continues to expand its services, leading the way in digital payment solutions and fintech. Mission: "To empower banks and fintech companies with comprehensive, sustainable, and convenient digital payment solutions, enabling seamless and secure transactions for individuals and businesses. We are committed to deliver innovative technology, exceptional service, and strategic partnerships to accelerate the digital payment revolution." Vision: "To be the trusted partner and industry leader in digital payment solutions, revolutionizing the banking and fintech landscape. We strive to create a unified ecosystem where banks and fintechs leverage our advanced platform, expertise, and network to drive financial inclusion, enhance customer experiences, and shape the future of digital payments. Core Values: - Collaboration - Customer-Centricity - Agility - Trust & Security - Empowerment