eFinance Investment Group has been the leading player within the field of financial and digital transformation in Egypt, since company establishment in 2005. Starting 2020, the company underwent a restructuring process where it spun off some of its leading business lines including, the leading network infrastructure and operation company for financial and non-financial digital services, its retail payment arm, integrated smart solutions provider and its contact center, and created a company specialized in digital purchasing platforms, diversifying its corporate portfolio to encompass five organizations operating in the fields of financial and digital operations, retail payments, e-commerce, integrated smart solutions and business process outsourcing. By 2021, eFinance had transformed itself into a fully-fledged entity to consolidate all its now market-focused subsidiaries under one leading structure, the eFinance Investment Group, with a focus on sectors that drive growth, transformation, and impact. Currently, eFinance Investment Group is a mother company for five subsidiaries and is focusing its investment portfolio in Egypt and Africa on financial and digital projects.